Gasp Jeans, a middle to high end clothing retailer, required the help of AnythingNet a few years ago when a customer service mistake produced negative headlines in the press which later appeared on the first few pages of Google.
The media storm affected sales and required a quick-fix solution. We contacted the company to offer our online marketing services to help turnaround the bad publicity and show the public they do cater for different sizes and body types.
We couldn't delete the negative comments but what we could do was push them onto the third or fourth pages of Google and other search engines where we knew there would be minimal visibility.
We created an SEO marketing strategy across multi platforms and answered to each one of these posts. As result Gasp saw sales pick up because of the positive responses generated by the hard work at AnythingNet.