Telecommunication expert Alltel engaged AnythingNet to help with the company's online and content marketing and developing its web applications.
Initially we analysed and diagnosed the whole system and how Alltel's business information system flowed from enquiry to customer and then production.
We worked internally with other departments throughout the company and fixed a lot of lagging parts, streamlining the process from signup.
In online terms this meant less waiting time, less reading and less clutter and this culminated in a quicker sales process.
SEO was an extremely important component for the business. It allowed us to browse through the market and search for key words and phrases which brought a lot of value to Alltel.
We kept the first to market philosophy by maintaining the link between client and customer.
Alltel’s main competitors are Optus and Telstra, companies with very large budgets. The beauty of an organic search is if 100 people click on the one link then Alltel won't pay a dollar. We made the content a critical component using social media platforms for maximum exposure.
For a small business looking for a phone system, information was made more readily available and the purchasing decision was much quicker.
We approached this campaign in a way which provided valuable information to small business owners instantaneously. This free content has led Alltel to become a big hitter in the phone industry.
We also conducted a retargeting programme using Google Platform. Anyone searching for VOIP or 1300 numbers, something completely unrelated to Alltel, advertising was shown.